From the Source to You
We don’t use warehouses full of unknown stock. We use families, orchards, and hands. Here is exactly how we source every treasure.
The “Family Surplus” Model
Most of our stock comes from our own orchards in Ganish, Hunza. But when we sell out, we don’t go to wholesalers. We buy directly from other families in the valley who dry fruits for their own winter use. By purchasing their surplus, we ensure you get “home-quality” produce—the best of the harvest—not industrial grade.
Direct from the Mines
We bypass brokers to keep prices fair. Our stones are sourced directly from miners in Hunza and Gilgit-Baltistan. Because we know the miners personally, we trust the origin.
A Community Effort
Creating a Shuqa or Cap is a multi-step journey. We buy raw wool and process it ourselves—a labor-intensive tradition. The heavy stitching of the main body is traditionally done by male tailors, while the intricate Qalami embroidery is crafted by skilled female artisans working from their homes.
The Voice of the Wood
Our Rababs and Sitars are not mass-produced. We commission them from master luthiers in Nagar and Hunza who understand the soul of the wood. They use locally seasoned Mulberry for the bowl and Apricot wood for the neck, ensuring the instrument carries the authentic resonance of the mountains.
Ancient Recipes, Pure Ingredients
For items like our Apricot Oil (Hani), we don’t use factories. We work with women’s cooperatives who use the traditional Togh (cold-press) method. This ensures the oil is never heated, retaining its edible purity and healing properties, exactly as our ancestors used it.
Empowering Local Artisans
Our jewelry connects raw stones with local silversmiths who set them using traditional techniques. For souvenirs, we partner with small, home-based creators. This provides a vital income stream for families while preserving crafts that might otherwise fade away.